Sreyashi Mukherjee

Sreyashi Mukherjee’s research is influenced by her interdisciplinary social science and humanities training and interest in the Global South. Broadly, she is interested in how a medium with effective transformative powers – in socio–political relations, gender, race, sexuality, caste, and class – shapes global institutions and practices in present–day geopolitical landscapes. She applies this frame at the intersections of political economy, gender studies, and social imaginary to focus on the strategic construction of identities as mediated via advertising, social media networks, and television shows.

As a teacher-scholar, Dr. Mukherjee prefers collaborative, integrative, and critical pedagogies, as her primary goal is to encourage students to critically observe, analyze, and question ideologies and their previous knowledge about communication forms and practice. She brings her experiences in print journalism, non-profit fundraising, and communications consultancy to the classroom to offer students a practical approach to communication and media studies for various career paths.