Biography
Part-time Instructor, Senior Marketing Strategist
Lloyd Corder, Ph.D. is a senior marketing strategist and researcher with more than 25 years professional experience, with the past 14 operating CorCom, Inc. Previously, he was Vice President, Marketing Research and Leadership Communications, for Ketchum, one of the top-three public relations firms worldwide. He has completed over 1,000 full-scale marketing research projects. He serves on the graduate business school faculty at Tepper School of Business at Carnegie Mellon University, where he teaches marketing research, marketing management and international marketing. In addition to serving on the adjunct communications faculties of the University of Pittsburgh, Pennsylvania State University and Chatham University, he is also a frequent keynote and convention presenter. The results of his studies have been printed in over 200 magazines and newspapers, and he has published over 50 business articles on marketing communication, leadership and measuring marketing return on investment (ROI). In recent years, Dr. Corder has won six Silver Anvils, the most prestigious award given in the public relations field, and the 1999 Bronze Anvil for Research, an honor reserved for the best marketing research project in North America. His book, The Snapshot Survey: Quick, Affordable Marketing Research for Every Organization, is published by Kaplan.
Publications
- The Snapshot Survey: Quick, Affordable Marketing Research for Every Organization
- Marketing 101: 5 Steps to Winning Globally
- Success 101: Achieving Outstanding Results in Today's Marketplace
- The Marketing & Sales Cookbook:12 Recipes for Attracting & Retaining Great Customers
- Stop Bellyaching! It's Only a Presentation!: How to Assess Your Skills & Transform Yourself into a Great Speaker
- Marketing ROI: Measuring & Maximizing Campaign Results
Courses Taught
- Organizational Communication (COMMRC 1102)
- Non-Verbal Communication (COMMRC 1109)